Amazon Pulls the Plug on Youngsters’ Interactive Gadget Glow

Amazon has discontinued Amazon Glow, an interactive video-chat machine targeted on serving to children and family members play collectively through the web amid the pandemic.

Launched in 2021, Amazon Glow featured a video display screen and projector that gave kids entry to a variety of leisure and academic content material. A video display screen linked the kid with the distant individual on the opposite finish of the video name whereas projecting a gaming area onto a silicone mat each individuals may take part in.

However apparently, the gross sales did not meet expectations, main the Amazon to cancel the product.

“At Amazon we predict large, experiment, and put money into new concepts to please prospects,” stated Amazon spokeswoman Kristy Schmidt, who confirmed the Glow’s cancellation. “We additionally regularly consider the progress and potential of our merchandise to ship buyer worth, and we usually make changes based mostly on these assessments. We shall be sharing updates and steerage with Glow prospects quickly.”

The Amazon Glow included a variety of leisure and academic content material. Video games like checkers and Go Fish had been inbuilt, in addition to puzzles, hundreds of books, and a free drawing app that might scan objects into the art work and do enjoyable issues like create a jigsaw puzzle out of your favourite toy by smashing it on the display screen. 

Amazon additionally partnered with studios for branded experiences from Disney, Mattel, Sesame Avenue and Nickelodeon. Curated video content material was obtainable, however children may solely watch movies whereas they’re calling an authorised grownup. 

The machine retailed for $300 however was listed Tuesday at $150 for members of Amazon’s Prime program, 55% off the record value, earlier than being listed as unavailable.

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