Social Media

What Is TikTok LIVE Subscription and How Does It Work?

If you’ve been active on TikTok, you might have noticed a bunch of creators promoting something called TikTok LIVE and wondered what that’s about.

Part of what makes TikTok special is that it allows creators to showcase their personalities, making it easy to connect with them. And now the video-sharing platform is helping creators and their fans to foster more meaningful connections.

TikTok has rolled out LIVE Subscription in beta to allow fans to support creators through monthly subscriptions. So, how do TikTok’s LIVE Subscription work? Let’s find out.


What Is TikTok’s LIVE Subscription?

LIVE Subscription is a live streaming feature introduced by TikTok in May 2022. It is an opportunity for fans to put their money where their mouth is by buying a monthly subscription to show support for their favorite creators.

The feature was announced in a TikTok blog post, which read:

Today we’re introducing LIVE Subscription, a monthly subscription on TikTok for people to show their appreciation for their favorite LIVE creators. LIVE Subscription will initially be available to invite-only creators this month and will then become available globally over the coming months.

This is yet another feature launched by the popular social media app to help creators monetize their platforms. Earlier in May 2022, TikTok rolled out Pulse, a revenue-sharing program that helps creators make money through ads.

Unlike TikTok’s Creator Fund, which rewards creators for posting original content, LIVE Subscription allows them to earn a monthly income.

MAKEUSEOF VIDEO OF THE DAY

Social media apps are known to roll out features inspired by TikTok. This time around, TikTok takes a page out of Twitch’s book with the launch of LIVE Subscription, thereby setting itself up as Twitch’s competitor.

How TikTok’s LIVE Subscription Works

TikTok’s LIVE Subscription feature is like a mobile version of Twitch. It allows creators and subscribers to engage more authentically.

It benefits both creators and subscribers, as creators earn a steady income, and subscribers enjoy perks that give them exclusivity and more visibility during a live stream.

For instance, when you subscribe to a creator’s LIVE Subscription, you get a badge, which is displayed next to your TikTok handle in the creator’s live stream. TikTok upgrades your badge as you reach certain milestones in your subscription.

Creators can turn on subscriber-only chats so that only their subscribers can comment during a live stream. This makes conversations between creators and subscribers less cluttered. The appeal of exclusive chats can encourage fans to pay for a creator’s subscription.

Subscribers also get access to exclusive emotes, which are stickers that are chosen and customized by creators for them to use in live chats. Additionally, they can receive exclusive content that creators might not upload to their profiles.

Several creators on the program have revealed that the feature will allow subscribers to control their cameras, although TikTok hasn’t confirmed this. When setting up their subscriptions, creators can include a bio to introduce themselves to their subscribers and a note to welcome them.


TikTok has not revealed how much subscriptions cost or what payment methods are available. However, creators have shared that they can get paid through PayPal.

Who Can Get TikTok’s LIVE Subscription Feature?

As this is a beta test, TikTok’s LIVE Subscription feature is only available to creators on an invite-only basis. However, it will roll out to more creators in the coming months.

In order to be eligible for LIVE Subscription as a creator, you must be 18 or older, with a minimum of 1,000 followers, and your content should not violate TikTok’s community guidelines.

Those who repeatedly violate TikTok’s rules can get banned from the program. The same rules apply to subscribers, except for the follower count requirement.

TikTok Is Giving Its Creators and Subscribers More Value

TikTok continues to add features that give its community more value beyond the ability to create and consume engaging videos. LIVE Subscription is one such feature, allowing creators to build a strong community of supporters.

More importantly, it gives them a steady income stream apart from campaigns. And it gives subscribers an opportunity to feel closer to their favorite creators and contribute to their growth and success on TikTok.



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