Lenovo believes it may develop into the quantity three smartphone model

Chinese language model Lenovo is betting arduous on its subsidiary Motorola. It purchased the model from Google in 2014 to compete with the likes of Samsung and Apple. Through the years, it has positioned itself as one of many key gamers within the smartphone vary, however there’s extra. Not less than, Lenovo Group’s govt vp & president (worldwide markets), Matthew Zielinski believes so. He bets Motorola will develop into the third greatest smartphone participant on this planet.

Lenovo’s high exec believes Motorola will develop into third third-biggest smartphone model

“I’d wager a paycheck that in three years we will likely be quantity three around the globe,” Matthew Zielinski told CNBC. Proper now, Motorola and Lenovo collectively have about 4% of the worldwide smartphone market, in accordance with Counterpoint Analysis (through CNBC).

Regardless that this doesn’t sound like lots, Motorola is doing effectively in some areas. It’s the third-biggest firm within the US. Zielinski defined that Lenovo has a plan to grow its market share in several elements of the world. They need to continue to grow steadily till they attain a ten% market share in particular areas. This can add up and assist them develop into extra standard globally. They’ve additionally entered the premium market with the foldable Razr to compete one-on-one with the likes of Apple and Samsung.

Might India assist Lenovo/Motorola succeed?

Samsung is at present the most well-liked smartphone model in India, according to Counterpoint Research, intently adopted by Xiaomi, Vivo, realme, OPPO, etc. Samsung apart, Xiaomi and others entered India a few decade in the past.

Motorola had already made it to the South Asian nation. Its legacy helped it rebuild belief amongst customers. Regardless of adjustments over time, Indians nonetheless affiliate Motorola with its popularity from the 90s, inserting extra significance on the model itself fairly than its present possession.

So, India might be a secure wager for Motorola. Zielinski additionally talked about, within the report, that Lenovo could enhance manufacturing in Pondicherry, India. He added, “We’re having necessary talks with the Indian authorities, and we’re additionally planning to make extra issues in India, which can create extra jobs there.” He concluded by saying that Lenovo is being attentive to India.