Fitbit by Google has been renamed to Google Fitbit

Fitbit by Google, the wearables division below Google since 2021, appears to now be referred to as simply Google Fitbit. 9To5Google observed the change throughout Google’s branding, together with on fitbit.com. The brand that got here earlier than ‘Fitbit by Google’ has additionally been eliminated. This modification comes amidst a large revamp of the Fitbit retailer. It signifies Google is taking a extra direct method to advertising its wearables.

The rebranding comes after different modifications

Google acquired the health monitoring firm Fitbit in 2021, roughly three years after first planning to. This transfer was made to assist the tech large make its means into the health wearables market. The brand new division was referred to as Fitbit by Google till this latest change. It’s new identify, Google Fitbit, is way more on model with how Google normally names its services. In style examples embrace Google Assistant, Google Play, Google TV, Google Pockets, and Google Maps.

‘Fitbit by Google’ additionally had a emblem product of dots of various sizes. This emblem got here earlier than the identify, and has additionally been faraway from the rebranded identify. Considerations had been raised after Google noticed a number of restructuring inside its {hardware} departments again in January. These modifications had been adopted by the departure of James Park and Eric Friedman, the co-founders of Fitbit.

“We stay very dedicated to serving our Fitbit customers properly, innovating within the well being house with private AI, and constructing on the momentum with Pixel Watch, the redesigned Fitbit app, Fitbit Premium service, and the Fitbit tracker line. This work will proceed to be a key a part of our new org mannequin,” mentioned Courtenay Mencini of Google whereas addressing the considerations.

What’s Google Fitbit?

Google Fitbit encompasses the choices of Fitbit, along with services supplied by Google. These merchandise embrace smartwatches, sensible scales, trackers, and associated equipment. The trackers are the primary focus of Fitbit, and what most individuals gravitate in direction of when making a purchase order.

These health trackers assist folks monitor coronary heart charge, sleep, energy burnt, steps taken, and extra. They’re the proper way of life associate for people who find themselves aware of their well being, or want 24/7 monitoring for medical causes. The smartwatches go a step additional. They mix the capabilities of the trackers with the comfort of a smartwatch. These merchandise additionally assist monitor stress, and can be utilized for guided meditation, respiratory workout routines, and comparable actions.

The rebranding of Google Fitbit signifies the corporate isn’t content material with simply letting issues be. There’ll in all probability be enhancements to be seen throughout your complete Fitbit lineup fairly quickly.