Prime 10 hottest social media platforms in 2024
Social media continues to evolve, with new platforms getting into the fray with novel concepts. Nevertheless, it’s tough to problem the established gamers. The newest analysis by advertising measurement platform Lifesight.io has simply proved that. The agency used information from SEMrush to find out the highest 10 hottest social media platforms in 2024 based mostly on whole visits final yr. The record accommodates acquainted names.
YouTube is unmatched when it comes to consumer visits
In accordance with the report, YouTube was visited 1.35 trillion occasions in 2023. That’s a staggering 80.49% development in annual visits from 263.3 billion in 2019. This helped Google’s video platform construct a large lead on the high. Fb is the subsequent hottest social media platform in 2024, and it had solely 216.4 billion visits final yr. The Meta-owned platform remained virtually flat between 2019 and 2023, rising simply 15.33%.
The truth that YouTube’s whole visits in 2023 had been virtually double the subsequent 9 hottest social media platforms is a testomony to its recognition. Fb, in the meantime, isn’t below risk regardless of a stagnation lately. It’s distantly adopted by X (previously Twitter) with annual visits of 112.9 billion in 2023. Meta must be cautious of X’s development fee, although. The Elon Musk-owned platform noticed a 63.19% improve in visits from 41.6 billion in 2019.
Instagram, another Meta-owned platform, registered 87.3 billion visits in 2023, up 62.40% from 32.8 billion in 2019. It’s predominantly used on cellular with male customers constituting two-thirds (67%) of its whole visits. Reddit is true on its heels, although. With a greater development fee between 2019 and 2023 (68.72%), Reddit is threatening to leapfrog Instagram quickly. It had 81.0 billion visits final yr, making it the fifth hottest social media platform in 2024.
What must be a extra regarding stat for Instagram is how Reddit has a equally male-dominated consumer base and a excessive share of cellular site visitors (72.27%). TikTok, the subsequent platform on this record, can be moble-centric. Nevertheless, it’s equally well-liked amongst female and male customers. Debuted in 2018, the Chinese language app had simply 0.7 billion visits in 2019. It reached 41.8 billion in 2023. Began as a shot-form video platform, it has expanded to other areas lately.
Hottest social media platforms have a majority male consumer base
WhatsApp, LinkedIn, Twitch, and Quora made up the highest 10 most visited social media platforms final yr. All of those platforms registered robust development in annual visits between 2019 and 2023, ranging between 48% and 68%. Whereas every has its specialty—WhatsApp is used for communication, LinkedIn for constructing skilled networks, Twitch is well-liked within the gaming neighborhood, and Quora is used for information sharing—there’s something in widespread. All of those apps have a majority male consumer base.
Contemplating the present social media panorama, the highest ten hottest platforms ought to stay unchanged subsequent yr. There could also be some adjustments within the order (unlikely within the high three) however we don’t see a brand new entrant on the record. The looming nationwide ban on TikTok within the US could trigger some shake-ups, although. TikTok had 170 million customers within the US final yr.
