Social Media

How Long Can Instagram Reels Be?

Instagram keeps changing the maximum length for Reels, making it difficult to keep track. So how long can they be?

Creators that successfully utilize Instagram Reels can increase their account’s exposure on the platform and grow their followership as a result.

Since launching Reels, Instagram has made several changes to the feature. One of those is the length, which has steadily increased over time.

But how long can Instagram Reels be in 2022? Let’s find out.

How Long Can Reels on Instagram Be?

As of July 2022, you can share Instagram Reels with your audience that are up to 90 seconds long. The social media giant began rolling out the extended duration in June 2022.

This means you can make Instagram Reels that are up to six times longer than when the feature first launched. Reels could last up to 15 seconds when they first launched, but Instagram quickly decided to up that to 30 seconds—which is how it stayed for almost a year.

Instagram further extended how long your Reels could last for in August 2021. At the time, you could publish content that lasted up to 60 seconds long. Eventually, the time limit was changed to again to its current allowance.

Even if you publish Instagram Reels regularly, you still need to ensure that your content provides value to reach more people. We’ve written a guide with tips for creating viral Reels; it’s worth checking out if you want to grow your presence.

Start Making Engaging Instagram Reels Today

Creating interesting Reels was trickier when you only had 15 seconds to work with. Now, however, you can produce content that’s much more interesting and a little more in-depth—but not too long. You can easily make Reels in the Instagram app, but you’ll find other solutions to help you do so.

Now that you know how long Instagram Reels can last, why not get creating and see what you can come up with?

Social Media News
Content Marketing
Digital Strategy
Social Marketing

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