LinkedIn is a goldmine for anyone wanting to grow their personal brand and get noticed for their professional thoughts, opinions, and work—even as a newbie.
If you want to boost your career, creating content on LinkedIn is a great way to get started and establish yourself as a standout professional in your field. Want to know how? Keep reading to find out.
Establishing Yourself as a Professional on LinkedIn
At one time, LinkedIn only gave a handful of individuals the privilege of publishing on the platform. But these weren’t ordinary people—only the likes of well-known industry leaders like Bill Gates, Arianna Huffington, and Richard Branson shared their experiences and perspectives on hiring and firing techniques, how to be successful, and offered leadership advice.
Their ideas were shared with the millions of users on LinkedIn as a tool to help them learn and maybe someday become as successful as they are. But LinkedIn has since changed over the years. Anyone can share their unique perspective on the platform. People, professionals, and influencers share content among household names every day, and you can do that, too.
How to Connect With People Through Your LinkedIn Content
Like many thought leaders on LinkedIn, you also have the opportunity to influence others through your content. LinkedIn doesn’t only look for high-quality posts. It looks for authentic, authoritative voices and people who share concrete advice, focused ideas, and opinionated yet professional pieces. Joining and participating in groups is also a great way to increase your reach on LinkedIn.
Post engaging, thought-provoking, inspiring, and relatable posts consistently to get people to notice you and look forward to reading your content. Post examples of real-life situations that detail how you solved a problem or learned a lesson. This is probably the most popular type of content on LinkedIn because it is real and helps people connect with you. Read these tips to get more engagement on LinkedIn.
Another type of post that performs well is one that inspires. Share your story about your journey to getting where you are now, how you got your job, or how you persevered to get your qualification. Everyone has a story, and sharing yours can inspire someone else to keep going and never give up.
Share your achievements, including your everyday wins. Finished a project early? Got recommended by the CEO? Or maybe you finally got the job or client you’ve always wanted. Tell your audience about it, but stay humble and convey your gratitude. Proud people don’t do well on LinkedIn.
Creating Content on LinkedIn
Your LinkedIn profile tells people what you’ve achieved, but your posts and articles tell them what you know. That’s why creating content for your LinkedIn audience is a great way to boost your career.
Everyone can string words together to create a post, but creating an engaging post takes time, effort, and intentionality. It’s the difference between having your post liked by a handful of people and having it go viral, with comments and likes from people you don’t even have as connections.
So, what does it take to create a post on LinkedIn? Consider adding an image to grab readers’ attention and add a visual element to your post. The recommended size for a LinkedIn post image is 1080×1080 for a square image, 1920×1080 for a portrait image, and 1200×644 for an article feature image.
You could also add a suitable video. The minimum video size is 256×144, and the maximum size is 4096×2304. The video file size should be between 75KB and 200MB. As for your written content, LinkedIn posts have a 3,000-character limit, but the app previews about 200 characters, after which the reader has to expand your post, so make those characters count.
Articles, on the other hand, have a 110,000-character limit for the body, and 100 for the headline. Make sure the beginning of your post or article draws readers in. Keep them engaged in the middle and include a call-to-action at the end that encourages them to engage in the comments. Once you’re done, you can add hashtags to make your content discoverable via search.
If you notice a typo after posting your content, you can edit it after publishing. However, always proofread your content before publishing because typos and grammatical errors look unprofessional.
Get Noticed on LinkedIn
LinkedIn is a great tool for anyone wanting to boost their career. If used correctly, it can help you get noticed by the right people, like recruiters, companies, and potential business partners.
If you want to establish yourself as a creator on LinkedIn, take the time to write high-quality, engaging posts and articles. Be consistent, and don’t forget to engage with your audience when they comment.
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