Blizzard President Says Gamers Have No Endurance

Blizzard president Mike Ybarra believes gamers have “no persistence” and are always calling for brand new content material. Talking to The Verge, Ybarra mentioned Blizzard’s effort to offer gamers what they need whereas balancing a need for high quality and the enterprise realities of earning money.

“Gamers don’t have any persistence,” Ybarra stated. “They need new stuff day by day, each hour. We’re making an attempt to react that method whereas holding the Blizzard high quality bar excessive. We all know gamers need new content material actually virtually each single day. On the similar time, it takes giant groups to have the ability to ship that.”

Ybarra went on to discuss Blizzard’s effort to verify gamers don’t really feel like they’re getting taken for a journey in terms of worth for his or her cash.

“I at all times inform the groups, ‘When somebody spends one greenback or a penny with Blizzard, I need them to really feel good after they try this. How can we get to a world the place we all know that is at all times going to be the premise of what we’re doing?'” he stated.

Blizzard is now owned by Microsoft following the Xbox firm’s $68.7 billion buyout of Activision Blizzard. Ybarra instructed Bloomberg that he foresees a future the place Blizzard’s decision-making might be sooner than it was earlier than. “Going to [Microsoft Gaming CEO Phil Spencer] and saying, ‘Hey, can we do that?’ I believe he would take a look at me and go, ‘Run your studio,'” Ybarra stated.

Throughout BlizzCon 2023 not too long ago, Blizzard made a variety of huge bulletins. Certainly one of them was the Worldsoul Saga for World of Warcraft, and this may span at the least three expansions. The primary of those, The Struggle Inside, is scheduled for launch in Fall 2024.