Social Media

15 Unique LinkedIn Post Ideas to Boost Your Engagement

LinkedIn is becoming increasingly similar to conventional social media apps like Instagram or Facebook. It’s not uncommon for recruiters to take a look at your recent posts, comments, and other activity alongside your skills and experience to assess how fit you are for the job.

So, if you’re looking to boost your engagement on LinkedIn to increase your chances of getting discovered by recruiters, we have a couple of suggestions you should check out. Here are some LinkedIn post ideas you can use to better engage with your connections.

1. Share a Work Story

Sharing a work story is a great way to demonstrate your competence while also keeping the post feel personal and warm. You can share how you handled a recent challenging project, mediated a workplace conflict, or devised strategies to help your company.

You don’t need to go too much into the details. The goal here is to present your employability in a conversational and natural manner, without seeming self-promoting.

2. Share How You Cracked Your Job Interview

Everyone knows how dreadful it feels before an important job interview, so it makes sense that people would want to know how you managed to land your job.

You can share tips on how to stand out in a job interview, share something particularly interesting that might have happened, or talk about how you answered some of the most challenging job interview questions your interviewer might’ve asked you.

3. Ask for Your Connections’ Opinion

You can create polls or ask your connections for their opinion regarding a certain idea, event, design, product, or thing. For instance, some graphic designers on LinkedIn ask their connections to compare and pick the best from two designs they made.

This is a great way to increase your engagement since it’s not only very inviting, but also helps you understand your connections better. You might also be able to use their opinions as primary data to know what people prefer.

4. Announce a Work Achievement

Got a promotion? Made Employee of the Month? Exceeded sales expectations? Why not share your achievement with your connections? It’s admittedly a more direct way to market yourself, but nonetheless, it can help drive career engagement and attract recruiters.

5. Clear a Misconception in Your Industry

Is there something about your industry that’s widely believed, but you know it is not true? Clearing common misconceptions can be a really powerful way to display your experience and authority in your industry.

Be careful here, though. You might be asked by your connections to back up your claims, so make sure you have proper reasoning to justify them. Before you publish that post, research and find notable statistics that help prove your point.

6. Thank a Coworker at Your New Job

If you’ve started a new position somewhere, you can thank a coworker for, say, showing you how to use a certain software tool, helping you increase your productivity, or sharing some of your workload.

Remember, a little gratitude goes a long way. It sends out a really positive message to your connections that you acknowledge the value of team building and appreciate the time and effort put in by your coworkers to help you out.

7. List the Dos and Don’ts of Your Job

Every job has dos and don’ts, and you can list down the ones for yours. For instance, if you’re a writer, you can list down the dos and don’ts of content writing to help newbies with the same or similar jobs get a better idea of what to prioritize and what to avoid doing.

8. Give Advice You Are Qualified to Give

There’s a lot of unsolicited advice out there on LinkedIn, and if you want yours to stand out, the best thing to do is to simply stick to your area of expertise. For instance, if you’re a digital marketer, you can share some tips on how new bloggers can market their blogs.

Similarly, if you’re an entrepreneur with a lot of experience, you can share how new startups can devise strategies to compete in the market and the tools young entrepreneurs can use to increase their productivity.

9. Share Your Work From Home Experience

While many parts of the world are still struggling, the world is slowly getting back to “normal” after the COVID-19 pandemic. Billions of people were forced to work from home, and many started to pursue freelancing full-time or pick up side gigs through sites like Upwork and Fiverr.

You can share your work-from-home story, how your company survived the pandemic and your role in it, or talk about any new skills that you might have learned in the period.

10. Write an Article on LinkedIn

If there’s something you hold expertise in or are really passionate about, you can write a full-fledged article about it on LinkedIn. But the engagement can vary greatly depending on what topic you’re writing about.

After all, nobody would want to read a lengthy article if it’s not relevant to them or provides value in one way or the other. So, make sure that your article is relevant to your connections to ensure they actually read and share it.

11. List Your Lessons From the Last Book You Read

Any avid reader will tell you how books can be great conversation starters. If you’ve recently read a good book, you can share the lessons you learned from it with your LinkedIn audience and comment on how you used them to better your productivity, lifestyle, perspective, and more.

One of the best ways you can add value to your connections is by listing down the tools you most commonly use at your workplace. This can be hardware or software tools. For instance, if you’re a filmmaker or photographer, you can share what gear you use.

If you’re a content writer, you can share the tools you use, such as plagiarism checkers, grammar checkers, readability editors, keyword research tools, royalty-free image sources, and other programs.

13. Share a Fact You Find Interesting

You can also share a fact you recently came across that your connections may find surprising or useful. This can be a shocking statistic, an interesting thing that happened in your industry, or something else entirely. The point of this is to spark conversations between you and your connections.

14. List Down Your Goals for the Year

It’s very common for people to share their goals every new year, but most of the time, those goals are vague. If you’re planning to share your goals, try the SMART goal plan.

The measurable nature of this plan and the social commitment from your LinkedIn post may help you actually achieve your goals. As a quick example, saying “I want to lose 10 pounds” is better than saying “I want to get slimmer”.

15. Show Your Work Process

Tell your connections how you get work done, and what they can take away from it. Is there a special technique you use to stay focused? How do you handle work overload? What’s your go-to solution for dealing with stress?

Sharing these things is an excellent way to boost engagement. You can also ask your connections the same questions and see how they manage their work process.

Increase Your LinkedIn Engagement

There are many other topics you can write about on LinkedIn apart from the ones listed above, but these should give you a pretty good idea of what content drives results and higher engagement on LinkedIn. Remember to keep your posts relevant and useful.

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